Stan Store Pricing 2026: Every Plan and the Breakeven Math

Stan Store has two plans: Creator at $29 a month and Creator Pro at $99 a month. Both charge zero platform transaction fees, and there is no free tier, only a 14-day trial. Whether $29 beats a cheaper link-in-bio tool comes down to one number: how much you sell through the page each month.

Plan	Monthly	Annual	Effective monthly	Platform fee
Creator	$29	$300/yr	$25	0%
Creator Pro	$99	$948/yr	$79	0%

The verdict up front. If you sell real products through your page, Stan Creator is cheap: it is the least expensive 0%-fee plan on the market, undercutting Beacons Creator Plus at $30 and Linktree Premium at $35. If you are only publishing a list of links, $29 a month is a lot to pay for a page you could run for a fraction of that. The crossover against Linktree Pro sits at roughly $156 of monthly page revenue, and the arithmetic is below.

How much does Stan Store cost in 2026?

Two plans, no free tier, and a 14-day trial to test the thing.

Creator, $29/month or $300/year. Annual billing works out to $25 a month and saves $48 over a year of monthly payments. This is the full storefront: digital products, courses, bookings, subscriptions, a community, lead magnets, AutoDM, and analytics.

Creator Pro, $99/month or $948/year. Annual works out to $79 a month and saves $240 a year. It adds the revenue-optimization layer rather than more of the same features.

One thing worth flagging before you go price-shopping: the URL stan.store/pricing is a user's storefront, not Stan's pricing page. Their real numbers live in the help center and on their own blog. Plenty of third-party roundups quote figures scraped from the wrong page.

What's the difference between Creator and Creator Pro?

The gap is $70 a month, or $840 a year at monthly billing, which is a serious step up. Creator Pro is not a bigger version of Creator; it is a different job.

Creator Pro adds four things:

1. Dynamic pricing and payment plans: discount codes, limited-quantity offers, order bumps, upsells, and funnels.
2. Affiliate management, so other people can sell your products for a cut.
3. Email marketing: list import, broadcasts, and automated flows.
4. Advanced analytics and pixel tracking for Meta, Google, Pinterest, and TikTok.

Read that list as a question about your business rather than a feature comparison. If you are not running paid traffic, you do not need pixels. If you have no affiliates, affiliate management is worth nothing. Creator Pro pays for itself when upsells and funnels lift your average order value by more than $70 a month, which for most sellers means you already have consistent sales to optimize. Start on Creator and upgrade when a specific Pro feature is the thing blocking you.

Does Stan Store take a cut of your sales?

No. Stan charges 0% platform fees on both plans. The only deduction is the payment processor's, roughly 2.9% + $0.30 per transaction from Stripe or PayPal, which goes to Stripe rather than to Stan.

This is the whole pitch. Stan's marketing goes directly at platforms that advertise a free link in bio and then take a percentage of every sale. On a $1,000 month, a 9% seller fee costs you $90 before processing. Stan's costs you nothing beyond the subscription.

When is $29 a month actually cheaper than a $15 tool?

Here is the calculation nobody else runs. A monthly fee is fixed and a seller fee scales, so the cheaper tool wins until your revenue grows past the point where its percentage exceeds the price gap. That crossover is the price gap divided by the fee rate.

Against Linktree Pro at $15 a month plus a 9% seller fee: the gap is $14, and $14 ÷ 0.09 is about $156 in monthly page revenue. Below that, Linktree Pro is cheaper. Above it, Stan is.

Against Beacons Creator at $10 a month plus 9%: the gap is $19, so the crossover is about $211 a month.

Against Milkshake Pro at $6.99 a month plus 9%: the gap is $22.01, putting the crossover near $245 a month.

Stripe's processing fee applies on all four platforms, so it cancels out of the comparison entirely. Ignore it when you compare.

Two caveats that matter more than the numbers. First, the fee-free competitors are priced right next to Stan: Beacons Creator Plus is $30 a month at 0%, and Linktree Premium is $35 at 0%. If you are past the crossover, compare Stan against those rather than against the cheap tiers. Second, revenue that does not flow through the page (a Gumroad checkout, an invoice, a Calendly booking paid elsewhere) does not count toward the crossover, because no platform is skimming it. Want to sanity-check your own numbers side by side? Our pricing table generator will lay the tiers out for you.

The same logic drives the Stan Store vs Linktree comparison and the Beacons vs Stan Store breakdown: the fee structure, not the sticker price, decides which is cheaper for you.

What Stan Store doesn't give you at any price

Two limits survive every upgrade, including the $99 plan.

There is no free plan. The 14-day trial is a trial, not a tier. When it ends you either pay $29 or you lose the store. If you want to park a link page indefinitely at no cost, Stan is the wrong tool.

There is no custom domain on any plan. Not on Creator, not on Creator Pro. You can forward a domain you own, but visitors still land on stan.store/yourname in the address bar. For a creator that is often fine. For a business selling to clients who will notice, it is a real constraint, and it is one that cheaper tools clear: Beacons includes a custom domain from $10 a month, and Milkshake includes one at its $10 tier.

Is Stan Store worth it?

Yes, if you sell through your page. Past roughly $156 a month in page revenue, Stan Creator at $29 with 0% fees is the cheapest way to run a real storefront, and it stays the cheapest as you scale, because the fee never grows.

No, if your page is a link hub. If you are not selling, you are paying $29 a month for link management. That is the store versus aggregator decision, and it is worth making deliberately.

Disclosure: we build Linkero, a link-in-bio page builder, so treat this next paragraph accordingly. Linkero is $10 a month for Pro and $49 for Agency, with a custom domain included, and it is a page builder rather than a storefront: there is no product checkout, so if selling digital products is the job, Stan does something we do not. It is the right swap only when you want the polished page and the custom domain without the commerce layer. If you are comparing pricing across the cheaper end of this market, the Carrd pricing breakdown covers the other side of it.

FAQ

How much does Stan Store take from each sale? Nothing. Both plans charge a 0% platform fee. Your only per-sale cost is the payment processor's, around 2.9% + $0.30 through Stripe or PayPal, and that money goes to Stripe.

What's better than Stan Store? It depends on what you are optimizing. For a cheaper storefront with a custom domain, Beacons Creator Plus at $30 a month also charges 0% fees and includes the domain. For a link page without commerce, almost anything is cheaper. For a store with more product depth and a real checkout, Stan is genuinely strong at $29.

Is Stan Store better than Etsy? Different tools. Etsy is a marketplace that brings you buyers and charges listing plus transaction fees for the privilege. Stan is a storefront you drive your own traffic to, and it takes no cut. If your audience already exists on Instagram or TikTok, Stan keeps more of the revenue. If you need discovery, Etsy provides it.

How does Stan Store pay you? Through Stripe or PayPal, on their normal payout schedules, direct to your bank account. Stan is not in the middle of the money.